Welcome to eFunding, your go-to resource for the latest business growth strategies, AI and tech.
Video coming soon… play for some nice music 🙂
Invest in You is a global podcast where Fredrik Sandvall shares ideas and conversations with entrepreneurs, investors, and operators. The show explores investing, entrepreneurship, AI, and personal development with a focus on long-term value, ownership, and clear decision-making.
Occasionally joined by his sons, Charlie and Ivan, the podcast blends experience with a next-generation perspective. The goal is simple: help you think better, act with intent, and build a life and portfolio that compound over time.
Today, Fredrik and Ivan take a deep dive into the elusive world of private credit. Once a strategy reserved strictly for the ultra-wealthy, private credit is now becoming a topic of interest for those looking for stable cash flow and high yields outside the traditional banking system. They explore what private credit actually is, its current role in the global economy, and the potential risks lurking beneath its seemingly calm surface. They also touch upon broader economic trends, including the impact of global conflicts on market stability and the concept of ‘liquidity illusions’.
KEY TAKEAWAYS
It is essentially lending that happens outside the traditional banking system, where terms are negotiated directly between the lender and the borrower.
Historically, private credit has offered high returns, often in the double digits, but it typically requires capital to be locked up for five to seven years.
This asset class is primarily accessible to ultra-high-net-worth individuals and large institutions like pension funds and insurance companies.
A significant danger in private credit is the ‘liquidity illusion’, the belief that assets can be easily converted to cash, which fails when everyone tries to exit at once.
Unlike public markets that react instantly to news, private markets have a ‘valuation lag’, which can mask underlying risks during economic downturns.
BEST MOMENTS
“The cool thing with private credit? It’s only available if you are really, really rich.”
“When the market doesn’t have trust, we are in big trouble.”
“Your pension is here in private credit, whether you want it or not, whether you know it or not.”
“There is a reason why billionaires have got bunkers.”
“Private credit is facing challenges, because of a somewhat lack of trust, which sees early redemptions.”
Books by Fredrik Sandvall
Options Strategy: Build to Keep. Ready to Sell Tomorrow.
For founders and CEOs who want businesses that compound in value, stay under control, and are always sale-ready.
https://amzn.to/4pwVhoi
The Abyss of Finance: Trust, Leverage and the Cycles of Collapse
For investors and leaders who want to understand why financial systems break before they do.
https://amzn.to/3YsRKfI
About the Podcast
Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom.
Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective.
Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent.
Community & Contact
Podcast community: https://bit.ly/4jxF94k
Fredrik Sandvall
LinkedIn: https://www.linkedin.com/in/sandvall/
Facebook: https://www.facebook.com/FredrikinLondon/
Where Trusted Investors, Bold Founders, and Strategic Capital Meet
At eFunding.pro, we help entrepreneurs fund growth, sell their companies, or form powerful partnerships — with trust at the core. Led by global investor Fredrik Sandvall and rising innovator Charlie Sandvall, we combine decades of experience, deep funding networks, and a passion for building businesses that matter.
Whether you’re looking to raise capital, exit on your terms, or invest alongside seasoned operators, this is your gateway to smarter deals and strategic support. From zero-to-exit stories to international scale-ups, we bring clarity, creativity, and connection to every conversation.
Build wealth through partnership. Start here.