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Invest in You is a global podcast where Fredrik Sandvall shares ideas and conversations with entrepreneurs, investors, and operators. The show explores investing, entrepreneurship, AI, and personal development with a focus on long-term value, ownership, and clear decision-making.
Occasionally joined by his sons, Charlie and Ivan, the podcast blends experience with a next-generation perspective. The goal is simple: help you think better, act with intent, and build a life and portfolio that compound over time.
In this episode, Fredrik sits down Joel Redmond, Managing Director at KeyBank, to discuss the complex intersection of financial planning, business transitions, and personal productivity. Joel shares his expertise on helping lower-middle and middle-market business owners prepare for significant life changes, such as selling a business or transitioning it to a family member.
KEY TAKEAWAYS
Before selling, owners should evaluate the business’s market value, their personal financial needs to meet life goals, the business’s ability to run without them, and their own psychological readiness for the next chapter.
Success can be distilled by asking, ‘What’s the one thing I can do right now such that by doing it, everything else becomes easier or unnecessary?’.
Achieving high-level results requires scheduled, concentrated effort (Deep Work) which leads to a state of ‘Flow’, where one is fully absorbed and engaged in a task.
Effective execution involves focusing on the wildly important, acting on lead measures, keeping a compelling scoreboard, and maintaining a cadence of accountability.
Automating repetitive tasks through detailed checklists reduces mental fatigue and ‘produces flow’ by creating a clear, repeatable path for complex processes like email management or hiring.
BEST MOMENTS
“Success is a range. In the private business world, you can have a multitude of different values for the same exact business at the same exact time depending on the purpose of the value.”
“There’s two types of people in the world: you have people that work because they have to, and people that work because they want to. Many owners, when they sell their business, will cross that river.”
“Knowledge is the only asset not subject to the law of diminishing returns.”
“When trust breaks, liquidity vanishes first, price collapses later.”
“The only new thing in the world is the history you haven’t read yet.”
ABOUT THE GUEST
Joel T Redmond
LinkedIn: https://www.linkedin.com/in/jtredmond/
Company: Key Private bank https://www.key.com/personal/index.html
Resource: https://www.key.com/wealth/our-insights/managing-your-business.html?page=1
Books and Authors Mentioned:
– The ONE Thing by Gary Keller
– Deep Work by Cal Newport
– Who Not How by Benjamin Hardy and Dan Sullivan
– The Checklist Manifesto by Atul Gawande
– Flow by Mihaly Csikszentmihalyi
Books by Fredrik Sandvall
Options Strategy: Build to Keep. Ready to Sell Tomorrow.
For founders and CEOs who want businesses that compound in value, stay under control, and are always sale-ready.
https://amzn.to/4pwVhoi
The Abyss of Finance: Trust, Leverage and the Cycles of Collapse
For investors and leaders who want to understand why financial systems break before they do.
https://amzn.to/3YsRKfI
About the Podcast
Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom.
Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective.
Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent.
Community & Contact
Podcast community: https://bit.ly/4jxF94k
Fredrik Sandvall
LinkedIn: https://www.linkedin.com/in/sandvall/
Facebook: https://www.facebook.com/FredrikinLondon/
Where Trusted Investors, Bold Founders, and Strategic Capital Meet
At eFunding.pro, we help entrepreneurs fund growth, sell their companies, or form powerful partnerships — with trust at the core. Led by global investor Fredrik Sandvall and rising innovator Charlie Sandvall, we combine decades of experience, deep funding networks, and a passion for building businesses that matter.
Whether you’re looking to raise capital, exit on your terms, or invest alongside seasoned operators, this is your gateway to smarter deals and strategic support. From zero-to-exit stories to international scale-ups, we bring clarity, creativity, and connection to every conversation.
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