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Invest in You is a global podcast where Fredrik Sandvall shares ideas and conversations with entrepreneurs, investors, and operators. The show explores investing, entrepreneurship, AI, and personal development with a focus on long-term value, ownership, and clear decision-making.
Occasionally joined by his sons, Charlie and Ivan, the podcast blends experience with a next-generation perspective. The goal is simple: help you think better, act with intent, and build a life and portfolio that compound over time.
Data on its own is just noise, but when you pair it with AI, it becomes the ultimate substance for decision-making. Andrew Lebbos joins the show to pull back the curtain on how Benzinga evolved from a 2009 media startup into a licensing powerhouse that fuels the world’s biggest brokerages and AI models. We dive deep into why the new generation of investors is ditching traditional sites for short-form video and how prediction markets are changing the way we look at equities. Beyond the tech, Andrew shares the “intrapreneur” mindset and the sales discipline required to maintain a staggering 99% client retention rate. Whether you’re a founder, a salesperson, or a retail investor, this conversation offers a masterclass in staying ahead of where the financial “puck” is going.
KEY TAKEAWAYS
Data and AI are Codependent: There is no AI without data, and data is significantly more powerful when processed by AI.
Video is Essential: The new generation of investors consumes news primarily through social media and video, forcing brokerages to adapt.
Quality Over Summaries: While AI tools are useful, professional investors still require raw, high-quality data and human logic for high-stakes decision-making.
The Intrapreneur Advantage: You don’t have to be a founder to be entrepreneurial; you can leverage an established brand’s credibility to build massive revenue streams.
Sales is About Empathy: The most successful salespeople focus on listening to client needs and maintaining genuine, long-term relationships.
QUOTES
“Data and AI… they’re peanut butter and jelly in our world.”
“The output is only as strong as the input that they receive.”
“As long as decisions are made by humans, humans are going to need to see the raw data and deduct and reason.”
“Output equals input every single day.”
“We just want to put food on the table and build a really cool business that we can be proud of.”
0:00 – The Synergy of Data and AI
2:15 – The Benzinga Story and Licensing Models
5:30 – Why the Bloomberg Terminal is Here to Stay
8:45 – Understanding Churn and Retention
11:20 – The Future of FinTech: Video & Prediction Markets
15:40 – The “Intrapreneur” Mindset
18:15 – Sales Mantras and Performance
22:10 – Where the Puck is Going Next
GUEST INFO
Andrew Lebbos
https://www.linkedin.com/in/lebbosandrew/
Book mentioned:
Push-Push-Push Never Quit https://amzn.to/4dHUQVJ
About the Podcast
Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom.
Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective.
Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent.
Community & Contact
Podcast community: https://bit.ly/4jxF94k
Fredrik Sandvall
LinkedIn: https://www.linkedin.com/in/sandvall/
Facebook: https://www.facebook.com/FredrikinLondon/
Where Trusted Investors, Bold Founders, and Strategic Capital Meet
At eFunding.pro, we help entrepreneurs fund growth, sell their companies, or form powerful partnerships — with trust at the core. Led by global investor Fredrik Sandvall and rising innovator Charlie Sandvall, we combine decades of experience, deep funding networks, and a passion for building businesses that matter.
Whether you’re looking to raise capital, exit on your terms, or invest alongside seasoned operators, this is your gateway to smarter deals and strategic support. From zero-to-exit stories to international scale-ups, we bring clarity, creativity, and connection to every conversation.
Build wealth through partnership. Start here.