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Invest in You is a global podcast where Fredrik Sandvall shares ideas and conversations with entrepreneurs, investors, and operators. The show explores investing, entrepreneurship, AI, and personal development with a focus on long-term value, ownership, and clear decision-making.
Occasionally joined by his sons, Charlie and Ivan, the podcast blends experience with a next-generation perspective. The goal is simple: help you think better, act with intent, and build a life and portfolio that compound over time.
In this episode, Fredrik sits down with entrepreneur, investor, and global business leader Dr. Hussein Rifai, dialing in from Australia, to explore the intricacies of global deal-making and cultural negotiation.
Dr. Rifai shares insights from a four-decade career that spans shaping Ernst & Young’s early supply chain practice in the 1990s to navigating complex international mergers and acquisitions. Drawing on his rich background—from growing up in Jordan with a family committed to justice, to leading the turnaround of Australia’s iconic SPC Global—Hussein discusses the lessons that shaped his upcoming book, The Chaos Theorem, and his perspective on business, resilience, and success.
KEY TAKEAWAYS
The Essence of Investment Banking: Unlike traditional businesses that sell services or physical goods, investment banking treats the company itself as the primary product to be bought, sold, or merged.
Cultural Nuances in Negotiation: Global deal-making requires adapting to different cultural styles, such as the directness of German business, the slow but ironclad trust-building in Japan, and the relationship-first approach in the Middle East.
Navigating Last-Minute Changes: When negotiating in certain regions, such as India, buyers frequently attempt to alter terms at the eleventh hour, requiring sellers to remain adaptable and prepared for shifting documents.
Embracing Global Perspectives: Traveling and working across different continents allows professionals to absorb diverse cultural values, ultimately making them mentally richer and more adventurous.
Personal Accountability and Resilience: You are the only person capable of changing your life. Maintaining a constant flow of knowledge is essential for staying young and continuously improving yourself.
BEST MOMENTS
“The investment banking really is a group of people whose product is the company itself.”
“The only person that can change you, if you want to find him, look in the mirror.”
“I think knowledge is the elixir of life.”
HOW TO CONNECT WITH YOUR GUEST
Website: https://www.husseinrifai.com/
Book: The Chaos Theorem
ABOUT THE PODCAST
Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom.
Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent.
COMMUNITY & CONTACT
Podcast community: https://bit.ly/4jxF94k
Fredrik Sandvall
LinkedIn: https://www.linkedin.com/in/sandvall/
Facebook: https://www.facebook.com/FredrikinLondon/
YouTube: https://www.youtube.com/@FredrikSandvall
Where Trusted Investors, Bold Founders, and Strategic Capital Meet
At eFunding.pro, we help entrepreneurs fund growth, sell their companies, or form powerful partnerships — with trust at the core. Led by global investor Fredrik Sandvall and rising innovator Charlie Sandvall, we combine decades of experience, deep funding networks, and a passion for building businesses that matter.
Whether you’re looking to raise capital, exit on your terms, or invest alongside seasoned operators, this is your gateway to smarter deals and strategic support. From zero-to-exit stories to international scale-ups, we bring clarity, creativity, and connection to every conversation.
Build wealth through partnership. Start here.